CI的基本含義：CI設(shè)計(jì)(Corporate Idenrity)即企業(yè)形象設(shè)計(jì)。人、財(cái)、物是每個(gè)企業(yè)必要的經(jīng)營條件，美國企業(yè)在50年代將企業(yè)形象也作為企業(yè)經(jīng)營的要素之一。為了研究企業(yè)形象塑造的具體方法，確立了一個(gè)新的研究領(lǐng)域，Corporate Design(企業(yè)設(shè)計(jì))、Corporate Look(企業(yè)形象)、SpecificDesign(特殊設(shè)計(jì))、Design poliey(設(shè)計(jì)政策)等不同
2011年7月31日
什么是CI設(shè)計(jì)?
Tags: CI設(shè)計(jì) 藝術(shù)設(shè)計(jì)
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